CORE VALUES
When you spend your money at Hometown, you're investing directly in Austin — not in faraway corporations or outside investors. We live here, we work here, and we support other local businesses here. Austin isn't just where we do business; it's our home, our community, and our responsibility.
We create an environment where every guest feels seen, welcomed, and appreciated. Genuine friendliness, inclusion, and personal connection are at the heart of every interaction — from a simple smile to remembering a customer's favorite drink. We believe hospitality isn’t just good service — it’s about building real relationships and making people feel at home.
We believe that every guest deserves the same high-quality experience — every visit, every cup, every time. From the way we craft our drinks to how we greet our customers, consistency is at the heart of everything we do. It builds trust, reflects our standards, and shows our commitment to doing things right, day in and day out.
Quality coffee, fair prices. We believe you deserve to know exactly where your hard-earned money goes. We've done the math — and we're committed to being transparent about the true costs that go into every cup. Here's the breakdown of a typical Hometown latte:
Syrup: $.29
Whole Milk: $.20
Espresso: $.50
Cup: $.05
Lid: $.03
Sleeve: $.03
Raw Cost
Quality coffee, fair prices. We believe you deserve to know exactly where your hard-earned money goes. We've done the math — and we're committed to being transparent about the true costs that go into every cup. Here's the breakdown of a typical Hometown latte:
Syrup: $.29
Whole Milk: $.20
Espresso: $.50
Cup: $.05
Lid: $.03
Sleeve: $.03
Raw Cost: $1.10
Labor: $.40
Operating Expenses: $1.98
Total Cost: $3.48
Coffee should be as creative as the community it serves. We're committed to offering new and unique drinks, experiences, and ideas that you won’t find anywhere else. Whether it’s an unexpected flavor combination or a fresh spin on a classic, we love surprising you — and ourselves — with what's possible.
At Hometown, dogs are part of the family — and family gets served first. Pup cups are our priority when a good boy or girl shows up!