CORE VALUES
When you spend your money at Hometown, you're investing directly in Austin — not in faraway corporations or outside investors. We live here, we work here, and we support other local businesses here. Austin isn't just where we do business; it's our home, our community, and our responsibility.
We believe coffee should be as creative as the community it serves. We're committed to offering new and unique drinks, experiences, and ideas that you won’t find anywhere else. Whether it’s an unexpected flavor combination or a fresh spin on a classic, we love surprising you — and ourselves — with what's possible.
We create an environment where every guest feels seen, welcomed, and appreciated. Genuine friendliness, inclusion, and personal connection are at the heart of every interaction — from a simple smile to remembering a customer's favorite drink. We believe hospitality isn’t just good service — it’s about building real relationships and making people feel at home.
Quality coffee, fair prices. We believe you deserve to know exactly where your hard-earned money goes. We've done the math — and we're committed to being transparent about the true costs that go into every cup. Here's the breakdown of a typical Hometown latte:
Syrup: $.29
Whole Milk: $.20
Espresso: $.50
Cup: $.05
Lid: $.03
Sleeve: $.03
Raw Cost
Quality coffee, fair prices. We believe you deserve to know exactly where your hard-earned money goes. We've done the math — and we're committed to being transparent about the true costs that go into every cup. Here's the breakdown of a typical Hometown latte:
Syrup: $.29
Whole Milk: $.20
Espresso: $.50
Cup: $.05
Lid: $.03
Sleeve: $.03
Raw Cost: $1.10
Labor: $.40
Operating Expenses: $1.98
Total Cost: $3.48
Curiosity keeps us learning, experimenting, and growing every day. We’re passionate about every detail — from the beans we brew to the conversations we spark. We believe there’s always something new to discover, and it’s our passion for great coffee and great people that inspires us to keep exploring and evolving.
At Hometown, dogs are part of the family — and family gets served first. Pup cups are our priority when a good boy or girl shows up!